Rehearse is being built by sisters Toni and Jena; creatives, planners, and community-minded people with a shared passion for building spaces that bring others together.
What began as conversations, ideas, and lived experiences has grown into a project rooted in creativity, connection, and care for the people who move through it.
As Rehearse continues to grow, so will the community behind it, expanding to include artists, collaborators, instructors, and individuals who help shape the space alongside us.
Co-Founder and Operations Director
Toni
With over 10 years of experience across corporate, municipal, and cultural events, I focus on bringing people together through community-driven experiences.
I currently work in the culture sector, coordinating with artists and organizations to deliver concerts and cultural programming.
My background in both non-profit and government environments allows me to bridge administration with creative vision, ensuring events are organized, collaborative, and impactful.
I lead community building events, and create opportunities for artists to connect, practice, and grow within an accessible and supportive space.
Co-Founder and Creative Director
Jena
My background spans café leadership, food service, and event environments, from small kitchens to large-scale catering and venue operations.
A multidisciplinary artist specializing in traditional and digital art, with 3 years in tattoo design. With a focus on ornamental, pinup, and nature-inspired work.
I bring experience in both customer-facing and creative roles, with a focus on building well-balanced, intentional spaces that integrate design, food, and community.
I lead the overall aesthetic and direction across the café, studios, and future services, ensuring a cohesive and experience-driven environment.
What we stand for...
We are part of this community, and we see the potential that’s often been overlooked. Having lived both within the arts and the service industry, we understand the gaps, and the opportunity to build something better.
The arts sector in Canada generates over $64 billion in revenue annually, and communities with strong arts and culture experience a higher quality of life and standard of living.
With that in mind, we’re focused on creating a supportive, sustainable environment where artists and community members are properly valued. Through thoughtful programming, events, and workshops, we aim to build a space that people genuinely enjoy, one that contributes meaningfully to both creative growth and community connection.
